marlin, R., S. . Vadhillaesa, Y. . Yenti, D. . Aristiawan, and Z. Zefriyenni. “Analysis of Demand Elasticity and Pricing Strategy at Mcdonald’s”. Eduvest - Journal of Universal Studies, vol. 5, no. 7, July 2025, pp. 9009-18, doi:10.59188/eduvest.v5i7.50875.